Android Instant Apps - Blurring the lines between mobile web & native apps

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Instant Apps, a new feature in Android 7 will blur the lines between mobile web & native apps. It will let users seamlessly jump into a companies native app (even if it wasn't installed) and allow you to say check out and then remove that app. This will be a great way to give you customers a rich native experience even if they didn't have your mobile app.

http://bgr.com/2017/01/24/instant-apps-ios-android-google/


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